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Pressemitteilung vom 05.01.2004
Chrysler Group Reports December 2003 Sales Increase of 2 percent (nur auf Englisch)
Auburn Hills, Mich. - Chrysler Group reported U.S. sales of 182,831 units in December 2003, up two percent compared to December 2002 sales of 172,494 units. December represents the third consecutive month of year-over-year sales gains. Sales are calculated on a day-rate basis.
'We gained tremendous momentum in the second half of 2003 with sales of the 2004 Chrysler Pacifica and the all-new 2004 Dodge Durango,' said Gary Dilts, Chrysler Group Senior Vice President - Sales. 'Those new products, along with strong sales within our existing core products, are what pushed the Chrysler Group to achieve three consecutive months of sales increases.'
Chrysler Pacifica sold 8,459 units, an all-time monthly high for the Pacifica since its introduction last year, and a 14 percent increase over November 2003 when 7,142 units were sold. Yearly sales of the Pacifica totaled 56,656 units.
'Selling almost 8,500 units clearly establishes the Chrysler Pacifica as a segment leader,' said Dilts.
Dodge brand sales totaled 95,299 for the month. Showcased by the all-new 2004 model, the Dodge Durango continued its strong sales performance with 9,694 units sold in December, representing a 26 percent gain above the 7,427 units sold in December 2002.
'The strong launch of the Dodge Durango shows that we hit the mark with styling, features and price,' said Dilts. 'Consumers recognize the great value Durango offers as a large SUV, and we expect stronger performance going forward.'
Dodge Ram set the pace for the Dodge brand with three new sales records. Dodge Ram had its best December ever, with 40,119 units sold, an 11 percent increase, eclipsing the previous record of 34,812 units in December 2002.
For the fourth quarter, Dodge Ram sold 115,222 units, a new fourth quarter record and 23 percent more than the fourth quarter 2002. Yearly totals for the Dodge Ram were a record 449,371 units, a dramatic increase of 13 percent versus 2002 when 396,934 units were sold.
The Chrysler brand finished 2003 on a strong note with 42,659 units sold in December, a 33 percent increase over December 2002 when 30,883 units were sold.
December was the best month of the year for the Jeep® brand with 44,873 units sold. That was down six percent from a record-setting December 2002, when 45,751 units were sold. Jeep Wrangler had a strong month, selling 6,099 units, increasing 16 percent over December 2002. For the year, Wrangler sold 70,093 units, improving nine percent over 2002.
Fourth quarter sales for the Chrysler Group were 506,305 units, a five percent increase over 2002 fourth quarter sales of 481,587 units.
Chrysler Group finished 2003 with 2,127,451 units sold in the U.S., a decrease of four percent from 2002 when 2,205,446 units were sold.
'The economy is improving. Our fourth quarter sales increase over last year has clearly established momentum for the Chrysler Group as we transition into 2004 and prepare to launch nine new products into the marketplace,' said Dilts. 'Dodge Ram and our existing core products carried the load for 2003. The Chrysler Pacifica and Dodge Durango have generated excitement and anticipation about our upcoming products for 2004. We have laid the foundation for a strong 2004.'
Other highlights for December 2003 include:
Chrysler Group finished the month with 521,137 units of inventory, or a 74-day supply.
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